What is big data?

Big Data is the storage industry's favorite buzzword. But what is it? In this podcast with EMC CTO Chuck Hollis, he gives us his - and EMC's vision - of Big Data and why it matters to business, how it is creating a new and important worker - the Data Scientist - and how it may mean marketing departments and other big data users are allowed to buy and operate their own storage infrastructure that IT has no part in operating.

Hollis also explains how EMC's recent acquisitions - Isilon and Greenplum - fit into its big data strategy.

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This was first published in June 2011