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All change for Aussie storage bloggers

Simon Sharwood

Ever wanted to be a fly on the wall at a meeting of top storage marketers?

Here’s what we suspect goes on:

Marketer One: OMG!!!! Our arch-rival is having a big conference.

Marketer Two: In Vegas? How original! Think they’ll put out a press release?

Marketer One: (slaps forehead) If only we’d remembered to do that at our last big conference! Maybe they won’t forget?

Marketer Two: Let’s for a crazy moment think they’ll remember. What should we do?

Marketer One: Ummm … etch our name in acid on the sidewalk near their office? That’ll impress customers, who couldn’t possibly see it as petty.

Marketer Two: Nah. Too derivative.

Marketer One: Jump a motocycle over something?

Marketer Two: Too much polyester. And I bet the insurance would come out of our budget.

Marketer One: Hmmm … okay. What about paying a stupid amount to buy lots of billboards near the convention centre?

Marketer Two: Oooh … strategic! I like it. But we need more.

Marketer One: We could also say something mean about the other guys … DURING their conference. So the press would write about us at the same time as they write about them. We could even use our bloggers to do it, so it looks like a conversation, not a nasty thing.

Marketer Two: Start planning to spend your bonus, you genius!

We bring you this dialog in light of this post, whose timing looks kind of not coincidental, given it comes from NetApp on the opening day of EMC World.

If that seems icky, read this one: it tries to combine storage and hats at the royal wedding.

All change in Australia

A theme that sticks out like a sore thumb in this month’s blog is changes for bloggers in your correspondent’s neck of the woods, Australia.

Eigenmagic has announced he’s starting a company. It’ll be called PivotNine. Networker specialist Preston de Guise is moving to another city and is also hanging out a shingle. Brendan Gregg, the Australian responsible for the best storage video of all time (sorry @HPsisyphus), is leaving Snoracle. We’ll miss his stuff like this piece on heat maps.

Back in the northern hemisphere, all the talk is about big data.

Storagebod quotes a tweet from EMC’s Jeremy Burton that apparently said “The last 50 years were about computer science. The next 50 will be about data science.”

Sounds good, doesn’t it? Although of course there’s a bit of a “history is dead” wave of counter-arguments just waiting to be made.

NetApp uses the term here and EMC seems not to have mentioned anything other than it at EMC World. Ray On Storage has an interesting take on it and ESG does too, predicting that the current players may not be up to it and that “Someone is going to disrupt our little 15-20-30 billion dollar business in a big way and the shit is going to hit the fan when it does.”

Oh good.

Dell, however, seems to have this sorted: IDEAS International says it will surf the cloud to success. If that’s a sustainable metaphor.

Fight fight fight!

There’s some fighting going on, too, led of course by Storagezilla who declares NetApp a practitioner of “newspeak”. You can either click on that last one or shove it down the memory hole. Storagebod weighed in.

The other disagreement concerns flash, and what is it good for (to go a bit Springsteen)?

HDS’ Hu Yoshida is at the centre of this one, thanks to a post “Busting 6 Myths About Tiered Storage.” PivotPoint worked in similar territory and so did the Storage Anarchist and Storage Mojo, who also looked at Amazon’s EBS outage (so did Canned Platypus).

NetApp fights some FUD about unified storage here.

FcOE got an outing with Emulex talking itself up and Stephen Foskett offering more balance. Foskett also looked at the new Iomega StorCenter PX series box and Symantec’s new V-Ray. He wasn’t alone in a look at the big S’s storage strategy: ESG had a look too.

Singularly interesting

An interesting post from recent days comes from Flickerdown, who keeps a conversation going about Carbonite vs. Dropbox. We also liked Greg Schulz’s look at removable hard drives and this quick look at FreeNAS 8.

Storage Architect considered VDI I/O problems, a topic that always tickles, and Claus Mikkelsen wonders where all the DBAs have gone.

David Chappell looks at an interesting protocol called “OData” and Drunken Data wonders about VMware SNAFUs.

See you next month!